Sai from WellPal

Brand Building
AT THE INTERSECTION OF BUSINESS AND DESIGN.

DESIGN + STRATEGY

Independent brand builder specialized in business and brand strategy, and brand identity design.

Proud generalist with a sharp eye for detail and the ability to take a broad range of knowledge and apply it with precision to help clients build instruments and not simply ornaments.

Some of my work

Work together

About WellPal Creative

A brand should
align its strategy
with all aspects of the
brand as a business

I help clients shift their marketing-centered approach to branding and brand building towards a strategy-led one. We do this through conducting design sprints and business model canvas blueprint designs.
This foundational strategy "our blueprint" will put us in a position to design the suitable paint (brand/visual identity).

Not the other way around.

solutions

FEATURED PRODUCT

2024 Planner

current
clientele
breakdown [APRIL]

Brand Design (VI, packaging & Strategy) 0

UI / Website / GFX design 0

Consulting & Strategy 0

Strategy

This is where we squeeze the lemons life gave us into workable and sellable lemonade. We discover the essentials through one of the, most suitable to you, strategy-building techniques. Let's build the foundation of your instrument.

UX/UI design

I am familiar with Sketch and Figma for UI design, as well as a team on standby for development and deployment projects. This is where we create the digital touchpoint of brand building.

Brand design

This is where we build and design the strategy into a visual DNA. This is the start of our approach to help you build brand equity. Depending on the client and goal a full, partial, or extension of the brand can be designed.

Package Design

Depending on the current state of the brand identity, as well as the existing packaging portfolio, I can design the new or updated designs. Project dependent I am also capable of product design and material sourcing.

EXPLORE

Lemon Seeds

"Lemon Seeds" is the WellPal blog space. Here I will share topics on entrepreneurship, branding, and business.
Look at them as seeds I give you, it’s up to you to plant them and grow your own lemons.