Floropathy
Floropathy is an organic all natural skincare brand from Australia.
I was commissioned to re-design the female line of Floropathy and consult on some of the overall brand identity restructuring as they move forward.
We aimed at keeping the connection between floral, natural and organic throughout the re-design.
The re-design puts these elements at the front and center of the new packaging; both bottle and box.
The branding and packaging are elegant yet simple and easily translates across cultures.
The client was advised to produce the packaging (box) with natural (recycled) earth tone colored paper with a light texture to it. This to enhance the the natural and organic appeal of the brand.
Client:
Floropathy Australia
Services:
Packaging design, Brand identity consulting
Challenges
Cross cultural packaging design that had to be suitable for both Western and Chinese female customers.
SOME MOre PROJECT IMPRESSIONS
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