Building brands at the intersection of business and design.
- Business Brand Blueprint Design
- Brand Strategy
- Design Sprint (workshop)
- Consulting
WELLPALs range of strategy solutions
WHY I THINK THESE STRATEGY SOLUTIONS ARE IMPORTANT
At WellPal we believe that building a brand and its identity with this blueprint gives us a secure enough foundation to optimize the following:
BRAND Blueprint Design Structure
I. Construct Desirability
We shape desirability. Do people want this and what value can be created for them?
II. Align feasibility
We align the desirability with the feasibility of realizing it. This applies to both new businesses and product extensions.
III. Align Viability
I help you align the viability for our brand blueprint. We asses and structure the value we can create for ourselves and at what cost.
Types of design sprint we can run
Design sprint - Core
A custom 1-day "discovery" workshop that is designed to be action-oriented and efficient. Key decision-makers are required to be present to shape this foundation
Design Sprint - Levels
A custom 2-day "validation" workshop that is designed to get all key people to validate a specific new or lagging idea or offering and increase internal buy-in to move forward.
Design Sprint - Build
A custom 5-day "building" workshop that is designed to build the entire brand blueprint together. We define, ideate, iterate, and depending on the scope we run low-cost tests.
brand strategy structure
JOB TO BE DONE (Purpose)
We will dive into understanding what it is our TA is actually trying to solve. This is not yet a plug for our solution, but more of an understanding of the struggle phase. It lays the foundation of our brand core (purpose)
DEFINE
In this phase we will narrow down on which JTBD’s we will focus in the short-term and the WHO’s we will cater to with the WHAT’s. This is the positioning phase.
IDEATE
In this phase, we start shaping the foundation of our identity based upon the “defined” findings in Phase 1+2. We will outline our own as well as our customer's archetypes and personas based on our JTBD framework.
