Marathon vs. Sprint – [ WellPal Seed #12 ]
The case.In the current heartbeat of the business world, a pervasive mantra echoes — success is tethered to the allure of venture capital, the supposed golden ticket to rapid expansion. But what if we dare to ...
How to Build for brand equity- [ WellPal Seed #10 ]
The case.
Many brands we know started out as brands initially focused on performance.
Product performance and its association with the job it needed to get done, was their core focus.
If the product did the job, ...
Brand is not a campaign- [ WellPal Seed #9 ]
It's been a minute.
I haven't been able to "regularly" post these "Lemon seeds" the last 2 months partly due to the lockdowns taking a bit of a toll as well as some more time-consuming projects that ...
The digital 3rd place- [ WellPal Seed #11 ]
The case.
In the last couple of weeks 2 major brands have rolled out their beta web3 footprint; Starbucks' Odyssey and Nike's .SWOOSH
And these are by far not the only brands tipping their toes into web3 ...
What’s the reality of it? – [ WellPal Seed #8 ]
The case.Nowadays we enjoy a version of the internet that has evolved to the point where our digital lives and actual lives have almost reached a merger. We can find love online, we can instantly ...
The Great iWall – [ WellPal Seed #7 ]
The case.
How one of the most powerful brands has leveraged the power of color psychology (and more) for its brand strategy and lock-in.
Context:
Some of you (as I see readers are spread all over the world) might ...
Why you should care that they don’t need a lawnmower
The myth.Let's dive right in with the biggest misconception new founders or product managers make; thinking that the value is in today's features and attributes. Context: The case of TwitterThis is often the case in apps, ...
Why you should care about what shapes your brand
A hero, rebel, and lover walk into your bar, which one would you like to chat and have a drink with?
You get where I'm going with this? If not yet, it's ok. We'll get there.
There ...
Idea Legos- [ WellPal Seed #4 ]
ContextIf you’ve been fortunate enough to have grown up with legos in your childhood or any kind of building blocks alternative, this shorticle will be a no-brainer.I’ll use LEGOs as my point of reference as ...
Lipstick Pig (EXTENDED VERSION) – [ WellPal Seed #2 ]
Table of Contents
Intro
Bringing the pig to the Metaverse or Web3 will not change the fact that it's still a pig.
I think by this analogy you can already feel what this expression of "lipstick on a ...