Marathon vs. Sprint – [ WellPal Seed #12 ]
The case.In the current heartbeat of the business world, a pervasive mantra echoes — success is tethered to the allure of venture capital, the supposed golden ticket to rapid expansion. But what if we dare to ...
How to Build for brand equity- [ WellPal Seed #10 ]
The case.
Many brands we know started out as brands initially focused on performance.
Product performance and its association with the job it needed to get done, was their core focus.
If the product did the job, ...
The Great iWall – [ WellPal Seed #7 ]
The case.
How one of the most powerful brands has leveraged the power of color psychology (and more) for its brand strategy and lock-in.
Context:
Some of you (as I see readers are spread all over the world) might ...
Why you should care about what shapes your brand
A hero, rebel, and lover walk into your bar, which one would you like to chat and have a drink with?
You get where I'm going with this? If not yet, it's ok. We'll get there.
There ...
Idea Legos- [ WellPal Seed #4 ]
ContextIf you’ve been fortunate enough to have grown up with legos in your childhood or any kind of building blocks alternative, this shorticle will be a no-brainer.I’ll use LEGOs as my point of reference as ...