It is not a magic cheatsheet. It is simply a tool in our bigger toolkit for building a proper brand strategy.
They don’t offer strategies on what to innovate on or sell, but they equip us with a structured language and principles of customer motivation.
If we plan this properly, that can can in turn shape our strategy much more effective and easy.
That said, they help me a lot so I want to offer them to those who subscribe to my content for free.