Time to polish our instrument!
- Creative/Art Direction (Consulting)
- Logo & Identity Design
- Visual Identity Design
- Brand Book & Style Guide
- Packaging Design
- Pitch deck design
Work Process
I help you build your brand as an instrument for growth. I work with founders and entrepreneurs to create, manage, and grow their brands by taking them from mere ideas to an integral part of your business (an instrument).
Explore desirability
Here we hash out if the idea-state has commercial potential in its current state or if it needs to be iterated for better positioning. This block is realized through consultation and/or a "core" design sprint.
Stylescaping
We create a visual representation and alignment tool of the “DESIRABILITY”. It is a curated collection of images, textures, typography, and colors, to visually agree on a certain look and feel before we design.
Brand Identity Design
In this solution, we do the actual custom design work to create your brand's identity and all the scope elements required for your current stage of the brand. This is a foundation for you to keep growing this aspect of equity.
Why do I recommend this structure?
At WellPal we believe that by designing our brand as a system that we can work FOR US, we can optimize its returns over time in the following ways:
