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WellPal
CREATIVE
BRAND STRATEGY - VISUAL IDENTITY - BRAND DESIGN - UI DESIGNBRAND STRATEGY - VISUAL IDENTITY - BRAND DESIGN - UI DESIGNBRAND STRATEGY - VISUAL IDENTITY - BRAND DESIGN - UI DESIGN
Welcome!
I am Sai
If you realize that building a brand
is more than marketing, and logos ...
then I think we will be able to build your idea into an instrument together.
My approach is based on the foundations of design thinking, emphasizing collaboration, iteration, and user-centric design to navigate from concept to instrument efficiently.
What I Do
My Services
these are not magic wands. they’re my carefully curated distinction of the 4 key solutions I provide. we aim to equip you to take on a practical approach to the design and strategy needs required for building a brand.
Scroll down to reveal/click solutions cards for more info.
WELLPAL
CREATIVE
WELLPAL
BUILD INSTRUMENTS. NOT ORNAMENTS.BUILD INSTRUMENTS. NOT ORNAMENTS.BUILD INSTRUMENTS. NOT ORNAMENTS.
About Me
a global clusterf*ck
(in the best way possible)
Independent brand builder specialized in business/brand strategy, and brand identity design.
Proud generalist with a sharp eye for detail and the ability to take a broad range of knowledge and apply it with precision to help clients build instruments and not simply ornaments.
Unlike other agencies that focus on niches and specializations, I take on diverse projects across categories, verticals, industries, and trades.
This is BY DESIGN, and combined with a macro focus on trends, it has allowed me to turn my strength in a multitude of different aspects of brand, technology, and business into our business strategy and perhaps YOURS.
How to leverage Brand: Lessons from Seven&I Holdings – [ WellPal Seed #16 ]
Let’s take a look into the masterclass in strategic brand management Seven & i Holdings is orchestrating.
How to leverage open source for brand building – [ WellPal Seed #14 ]
Unlock the secrets of “Open Source Branding” with lessons from Bellingcat’s transparency and Haier’s adaptability.
Blow up the silo – [ WellPal Seed #13 ]
What Brands can learn about the unexpected collaboration between Keanu Reeves and China Miéville!
Impactful brand strategy isn’t a sprint, but a marathon – [ WellPal Seed #12 ]
Challenging the norm, we explore if success truly hinges on venture capital, the perceived accelerator for rapid business growth.
How to Build for brand equity- [ WellPal Seed #10 ]
his post delves into building brand equity through product performance and alignment with customer values
Brand is not a campaign- [ WellPal Seed #9 ]
We discusses the pitfalls startups face when conflating ‘brand’ and ‘campaign’, highlighting the importance of strategy.”
The Seven & i Holdings Strategic Transformation (DEEP DIVE)
This analysis delves into the potential acquisition by Alimentation Couche-Tard, examining its implications for the global convenience store landscape.
How to understand Brand DNA: LEGO and Benetton Case – [ WellPal Seed #15 ]
In this edition we’re about to dive deep into the cultural codes that make or break iconic brands like LEGO and Benetton.
The digital 3rd place- [ WellPal Seed #11 ]
Reflecting on Starbucks and Nike’s web3 ventures, this post explores the impact on technology adoption and brand DNA alignment.
What’s the reality of it? – [ WellPal Seed #8 ]
Exploring the merging of digital and actual lives, this post prompts reflection on ‘reality’ directions and brand strategies.
The Great iWall – [ WellPal Seed #7 ]
Unpacking how a top brand uses color psychology in strategy, and the ‘bubble war’ in Apple’s iMessage as a brand gatekeeper.
Why you should care that they don’t need a lawnmower
Unraveling a startup myth: true value isn’t just in today’s features. Highlighting the ‘Jobs to be Done’ (JTBD) framework.
Why you should care about what shapes your brand
Brand archetypes: humanizing brands in an interconnected world. As consumers seek tribal belonging.
Idea Legos- [ WellPal Seed #4 ]
From LEGO to entrepreneurship: the magic of building beyond the blueprint. Compounding existing elements can lead to innovation.
Into the Ether – [ WellPal Seed #3 ]
Ethereum 101: Expanding on Bitcoin’s concept, facilitating digital assets and applications via smart contracts.
Lipstick Pig (EXTENDED VERSION) – [ WellPal Seed #2 ]
A ‘lipstick on a pig’ approach, making superficial changes to a flawed product or business model, typically lead to resource wastage.
Dinosaur – [ WellPal Seed #1 ]
Either disrupt or face disruption. Business plans, unlike produce, can expire without warning, akin to a guerrilla attack.
LEMONADE FACTORY
UNLOCK YOUR CUSTOMERS
UNLOCK YOUR CUSTOMERS
MOTIVATIONS
A LEVEL 1 SELF-PACED COURSE ON APPLYING "JOBS TO BE DONE" TO YOUR BUSINESS
My design Portfolio highlights
Design work
Showcase of select projects permitted for public display.
some of the brands who've put their trust in me
WPC clients
WPC clients
Let's build your
instrument today
Do not hesitate to contact me with any serious questions.
