Why you should care about what shapes your brand [LS5]
Brand archetypes: humanizing brands in an interconnected world. As consumers seek tribal belonging.
Idea Legos- [LS4]
From LEGO to entrepreneurship: the magic of building beyond the blueprint. Compounding existing elements can lead to innovation.
Dinosaur – [LS1]
Either disrupt or face disruption. Business plans, unlike produce, can expire without warning, akin to a guerrilla attack.