How to Build for brand equity- [ WellPal Seed #10 ]
his post delves into building brand equity through product performance and alignment with customer values
Brand is not a campaign- [ WellPal Seed #9 ]
We discusses the pitfalls startups face when conflating 'brand' and 'campaign', highlighting the importance of strategy."
The digital 3rd place- [ WellPal Seed #11 ]
Reflecting on Starbucks and Nike's web3 ventures, this post explores the impact on technology adoption and brand DNA alignment.