How to Build for brand equity- [LS10]
his post delves into building brand equity through product performance and alignment with customer values
Brand is not a campaign- [LS9]
We discusses the pitfalls startups face when conflating 'brand' and 'campaign', highlighting the importance of strategy."
The digital 3rd place- [LS11]
Reflecting on Starbucks and Nike's web3 ventures, this post explores the impact on technology adoption and brand DNA alignment.