A business model/plan expires faster than produce. At least with produce you have some indication for the expiration date. Your business model/plan expiration will come at you like a guerrilla attack if you don’t plan for it.
Offense over defense this is fundamental to he suvival of any business or brand.
Manage your product and business model portfolio, bring in brand and product designers in a fresh way to reinvent your portfolio.
The more established companies are the most risk averse. This is why some face bigger challenges than start-ups in disruptive times (COVID,..).
You can either be disrupted or be the disrupter.
Innovative business model design goes beyond creating new products, features, services and technologies.
Are you ready to start looking at building brands or expanding product categories/portfolios with business and not just visual identity in mind?