AI Strategy Delusion: Why 98% Fail at Coordination
AI strategy coordination fails 98% of companies—not from tech gaps, but coordination chaos across micro (employee tools), meso (processes), and macro (product AI). Here's your triage system.
AI’s Role in Building Brand Equity
In this brief, we explore AI’s Role in Building Brand Equity —how it excels at execution but falters at intuition.
The Streaming Paradox: Convenience vs. Complexity – [LS18 ]
Discover how platforms that once revolutionized media consumption are now grappling with challenges reminiscent of traditional cable models.
From Hype to Hallucination: How AI Is Transforming Branding, Strategy, and Business – [LS17]
Discover how AI is transforming branding, strategy, and business across industries. Explore actionable insights, common AI misconceptions, and emerging trends.
How to leverage open source for brand building – [LS14]
Unlock the secrets of "Open Source Branding" with lessons from Bellingcat's transparency and Haier's adaptability.
The digital 3rd place- [LS11]
Reflecting on Starbucks and Nike's web3 ventures, this post explores the impact on technology adoption and brand DNA alignment.
What’s the reality of it? – [LS8]
Exploring the merging of digital and actual lives, this post prompts reflection on 'reality' directions and brand strategies.
The Great iWall – [LS7]
Unpacking how a top brand uses color psychology in strategy, and the 'bubble war' in Apple's iMessage as a brand gatekeeper.
Into the Ether – [LS3]
Ethereum 101: Expanding on Bitcoin's concept, facilitating digital assets and applications via smart contracts.