The Streaming Paradox: Convenience vs. Complexity – [LS18 ]
Discover how platforms that once revolutionized media consumption are now grappling with challenges reminiscent of traditional cable models.
From Hype to Hallucination: How AI Is Transforming Branding, Strategy, and Business – [LS17]
Discover how AI is transforming branding, strategy, and business across industries. Explore actionable insights, common AI misconceptions, and emerging trends.
How to understand Brand DNA: LEGO and Benetton Case – [LS15]
In this edition we're about to dive deep into the cultural codes that make or break iconic brands like LEGO and Benetton.
How to leverage open source for brand building – [LS14]
Unlock the secrets of "Open Source Branding" with lessons from Bellingcat's transparency and Haier's adaptability.
Blow up the silo – [LS13]
What Brands can learn about the unexpected collaboration between Keanu Reeves and China Miéville!
Impactful brand strategy isn’t a sprint, but a marathon – [LS12]
Challenging the norm, we explore if success truly hinges on venture capital, the perceived accelerator for rapid business growth.
How to Build for brand equity- [LS10]
his post delves into building brand equity through product performance and alignment with customer values
The Great iWall – [LS7]
Unpacking how a top brand uses color psychology in strategy, and the 'bubble war' in Apple's iMessage as a brand gatekeeper.
Why you should care about what shapes your brand [LS5]
Brand archetypes: humanizing brands in an interconnected world. As consumers seek tribal belonging.
Idea Legos- [LS4]
From LEGO to entrepreneurship: the magic of building beyond the blueprint. Compounding existing elements can lead to innovation.