Change the Game
Stop letting outdated pricing myths trap your brand in race-to-the-bottom competition. Discover strategic frameworks that transform pricing from cost-cutting into competitive advantage and sustainable growth.
AI’s Role in Building Brand Equity
In this brief, we explore AI’s Role in Building Brand Equity —how it excels at execution but falters at intuition.
The Streaming Paradox: Convenience vs. Complexity – [LS18 ]
Discover how platforms that once revolutionized media consumption are now grappling with challenges reminiscent of traditional cable models.
From Hype to Hallucination: How AI Is Transforming Branding, Strategy, and Business – [LS17]
Discover how AI is transforming branding, strategy, and business across industries. Explore actionable insights, common AI misconceptions, and emerging trends.
The Seven & i Holdings Strategic Transformation (DEEP DIVE)
This analysis delves into the potential acquisition by Alimentation Couche-Tard, examining its implications for the global convenience store landscape.
How to leverage Brand: Lessons from Seven&I Holdings – [LS16]
Let's take a look into the masterclass in strategic brand management Seven & i Holdings is orchestrating.
How to understand Brand DNA: LEGO and Benetton Case – [LS15]
In this edition we're about to dive deep into the cultural codes that make or break iconic brands like LEGO and Benetton.
How to leverage open source for brand building – [LS14]
Unlock the secrets of "Open Source Branding" with lessons from Bellingcat's transparency and Haier's adaptability.
Blow up the silo – [LS13]
What Brands can learn about the unexpected collaboration between Keanu Reeves and China Miéville!
Impactful brand strategy isn’t a sprint, but a marathon – [LS12]
Challenging the norm, we explore if success truly hinges on venture capital, the perceived accelerator for rapid business growth.