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WellPal
CREATIVE
BRAND STRATEGY - VISUAL IDENTITY - BRAND DESIGN - UI DESIGNBRAND STRATEGY - VISUAL IDENTITY - BRAND DESIGN - UI DESIGNBRAND STRATEGY - VISUAL IDENTITY - BRAND DESIGN - UI DESIGN
Welcome!
I am Sai
If you realize that building a brand
is more than marketing, and logos ...
then I think we will be able to build your idea into an instrument together.
My approach is based on the foundations of design thinking, emphasizing collaboration, iteration, and user-centric design to navigate from concept to instrument efficiently.
What I Do
My Services
these are not magic wands. they’re my carefully curated distinction of the 4 key solutions I provide. we aim to equip you to take on a practical approach to the design and strategy needs required for building a brand.
Scroll down to reveal/click solutions cards for more info.
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WPC Ideation & Prototyping (WIP)™
WellPal Ideation & Prototyping (WIP)™ is designed for dreamers and doers alike. Whether you're a startup looking to disrupt the market, a new business aiming to refine your brand, or an established company exploring new horizons, i’m here to help bring your vision to life.
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WPC Brand Navigator™
At the heart of the WPC Solution Suite is the Brand Nav approach, a brand business model tailored for elevating brand equity beyond just the operational aspect. Unlike traditional models, our Blueprint Navigator intricately blends strategic business insights with emotional customer engagement, ensuring your brand not only resonates but also endures.
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WPC Brand Evolution Suite™
WellPal Brand Evolution Suite™ is designed for brands at a crossroads, contemplating a fresh direction. Whether you're a brand who needs an identity refresh, or an established company exploring new horizons, or simply looking for strategic clarity in the clutter, i’m here to help bring your vision to life.
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WPC Visuals
WellPal Brand Visuals is simply the design and graphic aspect of the solution suite. It's for brands craving visual distinction. Beyond aesthetics, we craft visuals that encapsulate your essence, making every interaction across multiple touch points memorable. Brand identity design, visual identity design, UI Design and development, GFX design
WELLPAL
CREATIVE
WPC
BUILD INSTRUMENTS. NOT ORNAMENTS.BUILD INSTRUMENTS. NOT ORNAMENTS.BUILD INSTRUMENTS. NOT ORNAMENTS.
Where Strategy Meets Action
THE WPC BRAND
THE WPC BRAND
INTELLIGENCE HUB
Explore free insights or unlock premium toolkits, frameworks, and playbooks—crafted to help you build brands that last.”
April Briefing
Brand equity isn’t automated—it’s architected.
This WPC Briefing dissects how AI accelerates execution while human strategy builds enduring value. Learn where to deploy machines—and where they undermine the intangible layers of brand worth.
Welcome to the Brand Intelligence Hub
At the intersection of brand strategy and business growth, the Brand Intelligence Hub equips leaders like you with the tools to cut through complexity and make decisions that compound over time.
Whether you’re refining a startup’s identity or reinventing an established brand, this hub blends free tactical resources with premium strategic tools—all designed to help you outmaneuver trends, not chase them.
Featured insights
Uncover your customers’ hidden motivations using the Jobs-To-Be-Done methodology
Align teams around actionable insights with plug-and-play templates for mapping customer “hiring” journeys.
Pivot from hype-driven tactics to building brand equity through solutions customers need, not just want.
Self-guided module
Cutting Through artificial intelligence Hype in Branding
A Rational Guide to Building Substance Over Noise.
Includes 7 free exercises.
The $47 Billion Battle for Seven & i Holdings
This battle is more than just a business deal—it’s a strategic masterclass that could redefine the convenience store industry globally.
Includes 5 free exercises.
Importance of transparency and truth in brand building
Includes free workbook.
AI’s Role in Building Brand Equity
In this brief, we explore AI’s Role in Building Brand Equity —how it excels at execution but falters at intuition.
The Streaming Paradox: Convenience vs. Complexity – [LS18 ]
Discover how platforms that once revolutionized media consumption are now grappling with challenges reminiscent of traditional cable models.
From Hype to Hallucination: How AI Is Transforming Branding, Strategy, and Business – [LS17]
Discover how AI is transforming branding, strategy, and business across industries. Explore actionable insights, common AI misconceptions, and emerging trends.
The Seven & i Holdings Strategic Transformation (DEEP DIVE)
This analysis delves into the potential acquisition by Alimentation Couche-Tard, examining its implications for the global convenience store landscape.
How to leverage Brand: Lessons from Seven&I Holdings – [LS16]
Let’s take a look into the masterclass in strategic brand management Seven & i Holdings is orchestrating.
How to understand Brand DNA: LEGO and Benetton Case – [LS15]
In this edition we’re about to dive deep into the cultural codes that make or break iconic brands like LEGO and Benetton.
LEMONADE FACTORY
UNLOCK YOUR CUSTOMERS
UNLOCK YOUR CUSTOMERS
MOTIVATIONS
A LEVEL 1 SELF-PACED COURSE ON APPLYING "JOBS TO BE DONE" TO YOUR BUSINESS
Let's build your
instrument today
Do not hesitate to contact me with any serious questions.
