Lemon Seeds

11 Nov, 2024 Branding & Strategy, Business Strategy, Entrepreneurship

From Hype to Hallucination: How AI Is Transforming Branding, Strategy, and Business – [LS17]

Discover how AI is transforming branding, strategy, and business across industries. Explore actionable insights, common AI misconceptions, and emerging trends.

11 Nov, 2024 Branding & Strategy, Business Strategy, Deep Dives

The Seven & i Holdings Strategic Transformation (DEEP DIVE)

This analysis delves into the potential acquisition by Alimentation Couche-Tard, examining its implications for the global convenience store landscape.

10 Oct, 2024 Branding & Strategy, Business Strategy

How to leverage Brand: Lessons from Seven&I Holdings – [LS16]

Let's take a look into the masterclass in strategic brand management Seven & i Holdings is orchestrating.

10 Oct, 2024 Branding & Strategy, Entrepreneurship

How to understand Brand DNA: LEGO and Benetton Case – [LS15]

In this edition we're about to dive deep into the cultural codes that make or break iconic brands like LEGO and Benetton.

09 Sep, 2024 Branding & Strategy, Entrepreneurship

How to leverage open source for brand building – [LS14]

Unlock the secrets of "Open Source Branding" with lessons from Bellingcat's transparency and Haier's adaptability.

09 Sep, 2024 Branding & Strategy, Creative, Entrepreneurship

Blow up the silo – [LS13]

What Brands can learn about the unexpected collaboration between Keanu Reeves and China Miéville!

10 Oct, 2023 Branding & Strategy, Entrepreneurship

Impactful brand strategy isn’t a sprint, but a marathon – [LS12]

Challenging the norm, we explore if success truly hinges on venture capital, the perceived accelerator for rapid business growth.

03 Mar, 2022 Branding & Strategy, Entrepreneurship

Why you should care about what shapes your brand [LS5]

Brand archetypes: humanizing brands in an interconnected world. As consumers seek tribal belonging.

10 Oct, 2022 Branding & Strategy

Brand is not a campaign- [LS9]

We discusses the pitfalls startups face when conflating 'brand' and 'campaign', highlighting the importance of strategy."

11 Nov, 2022 Branding & Strategy, Entrepreneurship

How to Build for brand equity- [LS10]

his post delves into building brand equity through product performance and alignment with customer values

07 Jul, 2022 Branding & Strategy, Psychology & Behavior, Web3 & Branding

What’s the reality of it? – [LS8]

Exploring the merging of digital and actual lives, this post prompts reflection on 'reality' directions and brand strategies.

06 Jun, 2022 Branding & Strategy, Entrepreneurship, Psychology & Behavior

The Great iWall – [LS7]

Unpacking how a top brand uses color psychology in strategy, and the 'bubble war' in Apple's iMessage as a brand gatekeeper.

03 Mar, 2022 Branding & Strategy, Entrepreneurship

Idea Legos- [LS4]

From LEGO to entrepreneurship: the magic of building beyond the blueprint. Compounding existing elements can lead to innovation.

07 Jul, 2022 Branding & Strategy, Web3 & Branding

The digital 3rd place- [LS11]

Reflecting on Starbucks and Nike's web3 ventures, this post explores the impact on technology adoption and brand DNA alignment.

01 Jan, 2022 Web3 & Branding

Into the Ether – [LS3]

Ethereum 101: Expanding on Bitcoin's concept, facilitating digital assets and applications via smart contracts.

01 Jan, 2022 Branding & Strategy

Lipstick Pig (EXTENDED VERSION) – [LS2]

A 'lipstick on a pig' approach, making superficial changes to a flawed product or business model, typically lead to resource wastage.

“Build Instruments. Not Ornaments”

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Recent Lemon Seeds

The Streaming Paradox: Convenience vs. Complexity – [LS18 ]

From Hype to Hallucination: How AI Is Transforming Branding, Strategy, and Business – [LS17]

The Seven & i Holdings Strategic Transformation (DEEP DIVE)

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WHAT ARE LEMON SEEDS?

From Hype to Hallucination: How AI Is Transforming Branding, Strategy, and Business – [LS17]

The Seven & i Holdings Strategic Transformation (DEEP DIVE)

How to leverage Brand: Lessons from Seven&I Holdings – [LS16]

How to understand Brand DNA: LEGO and Benetton Case – [LS15]

How to leverage open source for brand building – [LS14]

Blow up the silo – [LS13]

Impactful brand strategy isn’t a sprint, but a marathon – [LS12]

Why you should care about what shapes your brand [LS5]

Brand is not a campaign- [LS9]

How to Build for brand equity- [LS10]

What’s the reality of it? – [LS8]

The Great iWall – [LS7]

Idea Legos- [LS4]

The digital 3rd place- [LS11]

Into the Ether – [LS3]

Lipstick Pig (EXTENDED VERSION) – [LS2]

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