What are Lemon seeds ?
Lemon Seed is the WellPal blog space. I will post irregularly about topics from entrepreneurship, to branding to business. Look at them as seeds we give you, it’s up to you to plant them and grow your own lemons.
Seeds are nuggets of information and personal learnings I’ve picked up and experienced in my 10+ years of building brands for myself and others both in-house as well as an independent. You can take their compact info and plant them as you see fit. Regard them as first principles if the topics are unfamiliar to you.
They will be updated (ir)regularly to fit current events as much as possible.
The Seven & i Holdings Strategic Transformation (DEEP DIVE)
This analysis delves into the potential acquisition by Alimentation Couche-Tard, examining its implications for the global convenience store landscape.
How to leverage Brand: Lessons from Seven&I Holdings – [ WellPal Seed #16 ]
Let's take a look into the masterclass in strategic brand management Seven & i Holdings is orchestrating.
How to understand Brand DNA: LEGO and Benetton Case – [ WellPal Seed #15 ]
In this edition we're about to dive deep into the cultural codes that make or break iconic brands like LEGO and Benetton.
How to leverage open source for brand building – [ WellPal Seed #14 ]
Unlock the secrets of "Open Source Branding" with lessons from Bellingcat's transparency and Haier's adaptability.
Blow up the silo – [ WellPal Seed #13 ]
What Brands can learn about the unexpected collaboration between Keanu Reeves and China Miéville!
Impactful brand strategy isn’t a sprint, but a marathon – [ WellPal Seed #12 ]
Challenging the norm, we explore if success truly hinges on venture capital, the perceived accelerator for rapid business growth.
Why you should care about what shapes your brand
Brand archetypes: humanizing brands in an interconnected world. As consumers seek tribal belonging.
Brand is not a campaign- [ WellPal Seed #9 ]
We discusses the pitfalls startups face when conflating 'brand' and 'campaign', highlighting the importance of strategy."
How to Build for brand equity- [ WellPal Seed #10 ]
his post delves into building brand equity through product performance and alignment with customer values
What’s the reality of it? – [ WellPal Seed #8 ]
Exploring the merging of digital and actual lives, this post prompts reflection on 'reality' directions and brand strategies.
The Great iWall – [ WellPal Seed #7 ]
Unpacking how a top brand uses color psychology in strategy, and the 'bubble war' in Apple's iMessage as a brand gatekeeper.
Idea Legos- [ WellPal Seed #4 ]
From LEGO to entrepreneurship: the magic of building beyond the blueprint. Compounding existing elements can lead to innovation.
The digital 3rd place- [ WellPal Seed #11 ]
Reflecting on Starbucks and Nike's web3 ventures, this post explores the impact on technology adoption and brand DNA alignment.
Into the Ether – [ WellPal Seed #3 ]
Ethereum 101: Expanding on Bitcoin's concept, facilitating digital assets and applications via smart contracts.
Lipstick Pig (EXTENDED VERSION) – [ WellPal Seed #2 ]
A 'lipstick on a pig' approach, making superficial changes to a flawed product or business model, typically lead to resource wastage.