From Hype to Hallucination: How AI Is Transforming Branding, Strategy, and Business – [LS17]
Discover how AI is transforming branding, strategy, and business across industries. Explore actionable insights, common AI misconceptions, and emerging trends.
How to leverage Brand: Lessons from Seven&I Holdings – [LS16]
Let's take a look into the masterclass in strategic brand management Seven & i Holdings is orchestrating.
How to understand Brand DNA: LEGO and Benetton Case – [LS15]
In this edition we're about to dive deep into the cultural codes that make or break iconic brands like LEGO and Benetton.
How to leverage open source for brand building – [LS14]
Unlock the secrets of "Open Source Branding" with lessons from Bellingcat's transparency and Haier's adaptability.
Blow up the silo – [LS13]
What Brands can learn about the unexpected collaboration between Keanu Reeves and China Miéville!
Impactful brand strategy isn’t a sprint, but a marathon – [LS12]
Challenging the norm, we explore if success truly hinges on venture capital, the perceived accelerator for rapid business growth.
Lipstick Pig (EXTENDED VERSION) – [LS2]
A 'lipstick on a pig' approach, making superficial changes to a flawed product or business model, typically lead to resource wastage.
Dinosaur – [LS1]
Either disrupt or face disruption. Business plans, unlike produce, can expire without warning, akin to a guerrilla attack.