LightDark
“Build Instruments. Not Ornaments”
Products

Copyright © 2024 WellPal Creative

Follow us
WELLPAL CREATIVE DIY SERIES

UNLOCKING CUSTOMER MOTIVATIONS
WITH JOBS TO BE DONE.

Purchase

time to understand how to get and keep them.

A framework for customer/viewer discovery

In this module you will learn how to transform your business/brand strategy by prioritizing what the customer actually need and why.

What is does: It helps you figure out where to start to search for your new business and how to define your market. 

It is module within the WellPal Brand Blueprint™ system. 

Are you experiencing any of these struggles?

The headline above is worded so on purpose. It’s not a magical spell for persuasion; it’s about truly understanding you and why our solution might make sense. This is at the foundation of this module. 

struggling to align your product offering with your customers actual need?

This module guides you in aligning your business strategy with customer demand.

Finding it challenging to stand out in a competitive market?

Discover how to craft a unique value proposition to set you apart and speak directly to your customers.

Feeling disconnected from your customers' evolving needs?

This module empowers you to continually adapt and innovate based on your customers' job to be done.

stuck in a cycle of trial and error without a clear roadmap?

This module equips you with actionable templates and techniques, allowing you to make informed decisions and drive growth.

This is how we aim to help you with these struggles...

Based on years of applying the theory and framework in real life brands and business scenarios.

Modified to fit into a “DIY series” where you can grasp the fundamentals at your own pace. 

Gain a deep understanding of your customer's struggle

the module will then guide you through building and marketing solutions tailored to their actual needs.

Identify potential points of innovation and novel solutions

Together with the workbook and guided learning module you will complete brainstorming sessions to empower you and your team to uncover untapped opportunities.

Define your market and competition systematically

This module, supplement by additional workbook resources, quizzes and application kits, ensure alignment within your team.

Develop skills to differentiate between "jobs" and distractions.

You will learn to focus your efforts where they truly matter, right from the start.

Engage in hands-on practice

With the specially designed kits and stacks, an interactive aspect of this module can be unlocked. This will aid to ensure a seamless implementation and alignment across your brand.

What's included

Module outline

  1. Lesson 1.1 – From Theory to Practice: Leveraging JTBD to Build a Successful Business
  2. Lesson 1.2 – JTBD for Business: An Introduction to the Key Principles
  3. Lesson 1.3 – Principle 1 – The Job
  4. Lesson 1.4 – Principle 2 – The Progress
  5. Lesson 1.5 – Principle 3- The Constraints
  6. Lesson 1.6 – Principle 3 – The Trade-Off
  1. Lesson 2.1 – Leveraging the “Job” and “Job Performer” to Meet Customer Demands in JTBD
  2. Lesson 2.2 – Discovering Customer Needs: How Situational Circumstances Shape the Job to be Done
  3. Lesson 2.3 – Breaking Down the Different Categories of Jobs: A Guide for Brand builders
  4. Lesson 2.4 – Get Ahead of the Competition: Use JTBD to Create a Unique Value Proposition
  1. Lesson 3.1 – The Competitive Edge: How Understanding Your Customers Can Give You a Leg Up in the Market
  2. Lesson 3.2 – Technique 1 “Job or no Job”
  3. Lesson 3.3 – Technique 2 “System of Progress”
  1. Lesson 4.1 – JTBD Market Definition: How to define your market
  2. Lesson 4.2 – The WellPal JTBD Card Kit – How to map it all out
  3. Lesson 4.3 – The WellPal JTBD Card Kit – 1. The Market scope stack
  4. Lesson 4.4 – The WellPal JTBD Card Kit – 2. The Value creator stack
  5. Lesson 4.5 – The WellPal JTBD Card Kit – 3. Competing clues stack
  6. Lesson 4.6 – The WellPal JTBD Card Kit – 4. The Solution builder card
  7. Lesson 4.7 – The WellPal JTBD Card Kit – 5. The Trade-off card
  8. Lesson 4.8 – The WellPal JTBD Card Kit – 6. Job hierarchy stack
  9. Lesson 4.8 – JTBD in marketing material: Speaking your customers’ language

This product is available at a discount for registered members. (both free and paid tiers)

  • “Pink Plan” members enjoy a 10% discount
  • “Pink+ Plan” members enjoy a 20% discount

Register or Upgrade here to enjoy the benefits today.

Simply log into your account and the discounted prices will be applied. 

  • Access to the crash course lessons.
  • Digital workbook to use with your team
  • Templates and cards 

What they said...

Some testimonials of clients who are part of the WellPal ecosystem and some who on-boarded for this module alone. 

"As the Head of Product Innovation at Bace Nutrition, I've witnessed the transformative power of the Jobs-to-be-Done module. Our carbonated beverage division was seeking a unique edge in the market, and this module helped us pinpoint an underserved customer segment."
Jane M.

Head of Product Innovation

"At Sunder Beverages, we believe in delivering an unforgettable drinking experience. WellPal's Jobs-to-be-Done module has been an integral part of our young company's journey. We've harnessed its power to create an aligned language around our purpose and value proposition. It's not just a module for us; it's become a cornerstone of our onboarding process for new managers, ensuring a cohesive and impactful approach across our teams."

Patel A.

Owner

"The Worldly Whisk owes part of its successful start to WellPal's Jobs-to-be-Done module. As newcomers to the business world, we had a passion for chocolate-making but lacked the know-how in brand design and strategy. With limited resources, we turned to this module, and it exceeded our expectations. Guiding us from a mere idea to a concrete direction, we were able to create a compelling pitch deck for investment. This module truly empowers budding entrepreneurs like us to transform ideas into reality."

Rachel & David T.

Co-owners

"Leading the brand transition from B2B to exploring B2C potential, I found the Jobs-to-be-Done module to be a game-changer for SLO Skincare. It guided us to identify the core needs our customers were trying to fulfill. Armed with this insight, we developed targeted skincare solutions that resonated deeply with our audience, resulting in increased engagement and customer satisfaction."

Mark T.

Brand Manager

"Frailty's journey was catalyzed by this module. as founder of the Fruitly Family, I wanted to create a 80-90% fruit based bar and snack company that brings proper micronutrients to the market. Our passion led us to craft a brand that's all about celebrating the goodness of natural ingredients while keeping snacks both nutritious and delightful. This module helped me to back this passion with solid direction and strategy when it comes to my value proposition and place in the market. Trough it I found alignment with the right customers as well as unlocked potential pivots.
Brian S.

Owner & Entrepreneur

"As the owner of Tante van de Hoek, I needed a fresh approach to reconnect with our local market. WellPal's Jobs-to-be-Done module breathed new life into our brand. By deeply understanding our consumers' needs and frustrations, we restructured our product line and messaging to create a meaningful connection with our customers. We've now managed to spend our resources in a more targeted way and optimized our marketing efforts."
Maria van de B.

Owner