What’s the reality of it? – [ WellPal Seed #8 ]
Exploring the merging of digital and actual lives, this post prompts reflection on 'reality' directions and brand strategies.
The Great iWall – [ WellPal Seed #7 ]
Unpacking how a top brand uses color psychology in strategy, and the 'bubble war' in Apple's iMessage as a brand gatekeeper.
Why you should care that they don’t need a lawnmower
Unraveling a startup myth: true value isn't just in today's features. Highlighting the 'Jobs to be Done' (JTBD) framework.