What’s the reality of it? – [ WellPal Seed #8 ]
Exploring the merging of digital and actual lives, this post prompts reflection on 'reality' directions and brand strategies.
The Great iWall – [ WellPal Seed #7 ]
Unpacking how a top brand uses color psychology in strategy, and the 'bubble war' in Apple's iMessage as a brand gatekeeper.
Why you should care that they don’t need a lawnmower
Unraveling a startup myth: true value isn't just in today's features. Highlighting the 'Jobs to be Done' (JTBD) framework.
Why you should care about what shapes your brand
Brand archetypes: humanizing brands in an interconnected world. As consumers seek tribal belonging.
Idea Legos- [ WellPal Seed #4 ]
From LEGO to entrepreneurship: the magic of building beyond the blueprint. Compounding existing elements can lead to innovation.
Into the Ether – [ WellPal Seed #3 ]
Ethereum 101: Expanding on Bitcoin's concept, facilitating digital assets and applications via smart contracts.
Lipstick Pig (EXTENDED VERSION) – [ WellPal Seed #2 ]
A 'lipstick on a pig' approach, making superficial changes to a flawed product or business model, typically lead to resource wastage.
Dinosaur – [ WellPal Seed #1 ]
Either disrupt or face disruption. Business plans, unlike produce, can expire without warning, akin to a guerrilla attack.