11 Nov, 2024 From Hype to Hallucination: How AI Is Transforming Branding, Strategy, and Business – [LS17]
05 May, 2022 Branding & Strategy, Psychology & Behavior Why you should care that they don’t need a lawnmower [LS6] Unraveling a startup myth: true value isn't just in today's features. Highlighting the 'Jobs to be Done' (JTBD) framework.
