The current brand may no longer reflect the company’s values, target audience, or product offerings. This can lead to confusion and a lack of connection with their audience.

These businesses are looking to reinvent themselves due to changes in business strategy, market conditions, or customer demographics. you need help ideating and prototyping a new brand image and messaging. Additionally, we will use the JTBD framework to understand the new needs of your target customers and design a value proposition that aligns with the new business strategy.

These teams are tasked with driving innovation and designing new products or services. you need help developing and prototyping these concepts before they can be presented to the wider organization or the market. you are looking to gain a deep understanding of the customer’s needs and ensure the product or service you are developing fit those needs perfectly.

These businesses are looking to expand their offerings or enter new markets. you need help ideating and prototyping new products, services, or brand strategies to ensure they are aligned with the new market or segment. you are also looking to understand the jobs the new customers are trying to get done and design offerings that meet these needs.

These are companies in industries where competition is fierce, and differentiation is key to survival. you understand that unique, innovative products or services can set you apart from the competitors. you seek assistance in ideation and prototyping to help create distinctive offerings. You are also looking to understand the specific needs and motivations of the customers, enabling you to design solutions that not only meet but exceed these needs, giving you a competitive edge.