Our DIY series is a byproduct of fine-tuning our brand-building process over the past years and extracting the essentials to help you get started by yourself.

Helping bootstrapping Entrepreneurs or any looking to build out their concept on a budget. 

I’ve build this streamlined guide to help you save some time on figuring out the direction and elements needed to start shaping your very own minimum viable brand. 

Whether you do it on your own or hire someone, you still need to understand what’s going on. It’s your money and time at stake here.

Even when hiring someone to join your team or a consultant or design agency, the biggest problem is a lack of unified language around what the business is actually about and thus what the brand designed around it should stand for.

I took this topic as the first in the series as it is at the center of what needs to be done still and what has to have happened already. By starting with the middle-ish, you will understand in the rest of the series why they are important.

It is not a “hold-my-hand-and-tell-me-exactly-what-I-need-to-do” workbook. 

Years of experience and education on this topic can never be summed up in a deck. I have tried to bring you the things I’ve seen most essential and overlooked when working with Entrepreneurs. Future editions will be updated based on community feedback. 

The information in this series is by no mean intended to be a concrete blueprint. It is a mere general guide.

*For in-depth and tailored brand strategy and brand building support you can book a strategy consult call.

I’ve also added some recommended resources by third parties you can dive into to educate yourself more on the topic. 

You will receive a downloadable pdf.

Pink+ Plan registered members also receive a 30min. FREE strategy consult related to the Kit topic (Zoom or WeChat)

This product is FREE for registered members of all 3 plans. 

Simply log into your account and download the product from the “Lemonade Stand”.