$200.00
Transform your business with the power of the “Jobs To Be Done” framework!
In this program, you’ll learn how to use the JTBD framework to better understand customer needs, develop products and services that meet those needs, and create effective marketing strategies. With practical tips, case studies, quizzes and real-world examples, you’ll have a solid foundational comprehension on how to approach unlocking your customers motivation to buy or not.
Product introduction
As an entrepreneur and brand builder for clients, I understand the importance of staying current with the latest business theories and strategies.
That’s why I’m excited to share with you the concept of “jobs to be done,” a powerful tool that can help entrepreneurs, brand managers, and founders better understand their customers and create products and services that truly meet their needs.
But what exactly is “jobs to be done”? Simply put, it’s the idea that people hire products and services to do a specific job in their lives. In other words, they’re not just buying a product or service for what it is, but rather for what it helps them accomplish. It is a framework based on outcome-driven innovation.
For example, let’s say a customer is in the market for a new car. They might not just be looking for a vehicle with a certain make or model, but rather a car that can safely transport their family to and from school and extracurricular activities. In this case, the “job” the customer is hiring the car to do is to provide reliable transportation for their family.
By understanding the “job” customers are hiring your product or service to do, you can create offerings that more closely align with their needs and desires. This, in turn, can lead to increased customer satisfaction and loyalty.
Throughout this course, we’ll explore practical case studies (fictional and real) and anonymous examples of how some of the entrepreneurs I have helped have successfully applied the “jobs to be done” theory to their own businesses/ideas.
By the end of this course, you’ll have a solid understanding of how to use this powerful tool to drive success in your own organization.
- Lesson 1.1 – From Theory to Practice: Leveraging JTBD to Build a Successful Business
- Lesson 1.2 – JTBD for Business: An Introduction to the Key Principles
- Lesson 1.3 – Principle 1 – The Job
- Lesson 1.4 – Principle 2 – The Progress
- Lesson 1.5 – Principle 3- The Constraints
- Lesson 1.6 – Principle 3 – The Trade-Off
- Lesson 2.1 – Leveraging the “Job” and “Job Performer” to Meet Customer Demands in JTBD
- Lesson 2.2 – Discovering Customer Needs: How Situational Circumstances Shape the Job to be Done
- Lesson 2.3 – Breaking Down the Different Categories of Jobs: A Guide for Brand builders
- Lesson 2.4 – Get Ahead of the Competition: Use JTBD to Create a Unique Value Proposition
- Lesson 3.1 – The Competitive Edge: How Understanding Your Customers Can Give You a Leg Up in the Market
- Lesson 3.2 – Technique 1 “Job or no Job”
- Lesson 3.3 – Technique 2 “System of Progress”
- Lesson 4.1 – JTBD Market Definition: How to define your market
- Lesson 4.2 – The WellPal JTBD Card Kit – How to map it all out
- Lesson 4.3 – The WellPal JTBD Card Kit – 1. The Market scope stack
- Lesson 4.4 – The WellPal JTBD Card Kit – 2. The Value creator stack
- Lesson 4.5 – The WellPal JTBD Card Kit – 3. Competing clues stack
- Lesson 4.6 – The WellPal JTBD Card Kit – 4. The Solution builder card
- Lesson 4.7 – The WellPal JTBD Card Kit – 5. The Trade-off card
- Lesson 4.8 – The WellPal JTBD Card Kit – 6. Job hierarchy stack
- Lesson 4.8 – JTBD in marketing material: Speaking your customers’ language
This product is available at a discount for registered members. (both free and paid tiers)
- “Pink Plan” members enjoy a 10% discount
- “Pink+ Plan” members enjoy a 20% discount
Register or Upgrade here to enjoy the benefits today.
Simply log into your account and the discounted prices will be applied.
- Access to the crash course lessons.
- Digital workbook to use with your team
- Templates and cards
Alternative solutions
Before diving in, it's essential to acknowledge that there are numerous paths to branding enlightenment.
You may find value in exploring books, blogs, social media, formal education, or even hiring expert consultants.
We encourage you to consider these options as part of your journey.
Our goal with the Lemonade Factory is not to replace these resources but to offer a complementary and unique perspective – one that reflects our core philosophy:
Long-term focus : We prioritize building lasting brand equity over short-term fixes.
Strategy-driven design : Our approach ensures that every visual element aligns with your brand's essence and resonates authentically with your audience.
Practical frameworks : We believe in using structured, actionable tools to drive sustainable growth.
Reading is a great supplement to any learning solution. However, applying what you read requires a practical push. It's not enough on its own.
While degrees are valuable, they're time-consuming and costly. Many seek alternatives to gain specialized knowledge without the long-term commitment.
This low-cost option is useful, but beware of distractions. Stay focused to avoid wasting time and ensure you're learning what you need.
With many courses available, it's crucial to research the providers and topics. Our focus is on bridging business and branding gaps.
Hiring a consultant can be risky if you're unclear about your needs. It's a short-term solution unless you educate your team to sustain the progress.
