Archetypes help us to understand the intrinsic meaning of product categories, brands, and services and consequently help marketers create enduring campaigns rallied around our archetype’s brand identity. They can aid in establishing market dominance, evoke and deliver meaning to customers, and inspire customer loyalty.
For brand builders, they are useful tools to humanize the brand essence and personality, as well as create a unified consistent language of what the brand stands for in essence.
It is possible for brands to combine 1 or more types, but the identity will always lean more towards a dominant chosen one.
If you need help designing and shaping yours, book a discovery call or get in touch to discuss your project.
The pack
These powerful archetypes make up the “Power Type” pack. They provide a structure build around “change”, which can release the ability of ordinary people to rise to challenges, take risks, break rules, and transform their lives. Their goal is to leave a mark in the world and be assertive in doing so.
The basics
Membership access
As a brand
Membership access
As a consumer
Membership access
The Pack
These powerful archetypes make up the “Power Type” pack. They provide a structure build around “change”, which can release the ability of ordinary people to rise to challenges, take risks, break rules, and transform their lives. Their goal is to leave a mark in the world and be assertive in doing so.
The basics
Membership access
As a brand
Membership access
As a consumer
Membership access
The Pack
These powerful archetypes make up the “Power Type” pack. They provide a structure build around “change”, which can release the ability of ordinary people to rise to challenges, take risks, break rules, and transform their lives. Their goal is to leave a mark in the world and be assertive in doing so.
The basics
Membership access
As a brand
Membership access
As a consumer
Membership access
The Pack
These yearning archetypes make up the “Independence Type” pack. They provide a structure build around “fulfillment”, each going about it in their own way.
All three archetypes emphasize self over others and autonomy over belonging.
The basics
Membership access
As a brand
Membership access
As a consumer
Membership access
The Pack
These yearning archetypes make up the “Independence Type” pack. They provide a structure build around “fulfillment”, each going about it in their own way.
All three archetypes emphasize self over others and autonomy over belonging.
The basics
Membership access
As a brand
Membership access
As a consumer
Membership access
The Pack
These yearning archetypes make up the “Independence Type” pack. They provide a structure build around “fulfillment”, each going about it in their own way.
All three archetypes emphasize self over others and autonomy over belonging.
The basics
Membership access
As a brand
Membership access
As a consumer
Membership access
The basics
Membership access
As a brand
Membership access
As a consumer
Membership access
The Pack
These structural archetypes make up the “Stability Type” pack. They find satisfaction in environments that seem stable.
They instruct us on how to preserve order and stability and how to reconcile our desires for consistency with change.
The Pack
These structural archetypes make up the “Stability Type” pack. They find satisfaction in environments that seem stable.
They instruct us on how to preserve order and stability and how to reconcile our desires for consistency with change.
The basics
Membership access
As a brand
Membership access
As a consumer
Membership access
The Pack
These structural archetypes make up the “Stability Type” pack. They find satisfaction in environments that seem stable.
They instruct us on how to preserve order and stability and how to reconcile our desires for consistency with change.
The basics
Membership access
As a brand
Membership access
As a consumer
Membership access
The Pack
These yearning archetypes make up the “Belonging Type” pack. They provide a structure build around the “primal urge” to connect and interact with others to find our sense of belonging.
All three archetypes emphasize others over self and belonging over autonomy.
The basics
Membership access
As a brand
Membership access
As a consumer
Membership access
The Pack
These yearning archetypes make up the “Belonging Type” pack. They provide a structure build around the “primal urge” to connect and interact with others to find our sense of belonging.
All three archetypes emphasize others over self and belonging over autonomy.
The basics
Membership access
As a brand
Membership access
As a consumer
Membership access
The Pack
These yearning archetypes make up the “Belonging Type” pack. They provide a structure build around the “primal urge” to connect and interact with others to find our sense of belonging.
All three archetypes emphasize others over self and belonging over autonomy.
The basics
Membership access
As a brand
Membership access
As a consumer
Membership access
Looking for some brand-building help?
Each month I will open up this site with limited slots for a 30-min micro discovery chat.
As I consider both of our times valuable and these are FREE calls, I do require some basic background information to assess the eligibility.
Don’t worry, they will seem very fair given the purpose of this call and they will also give us a clear focus beforehand so the 30min can be optimized for you to gain as much as possible.