Just starting your branding journey? I help these new explorers chart a course through the branding and business model design wilderness. I’m your guide, and compass, helping you avoid pitfalls and find the path to sustainable success.

These businesses are looking to reinvent themselves due to changes in business strategy, market conditions, or customer demographics. you need help ideating and prototyping a new brand image and messaging. Additionally, we will use the JTBD framework to understand the new needs of your target customers and design a value proposition that aligns with the new business strategy.

These teams are tasked with driving innovation and designing new products or services. you need help developing and prototyping these concepts before they can be presented to the wider organization or the market. you are looking to gain a deep understanding of the customer’s needs and ensure the product or service you are developing fit those needs perfectly.

These clients are in the race and want to stay ahead or anticipate the competition. you need a partner who can help you identify your unique selling points and stand out from the crowd. I’m here to spot, and highlight your strengths and what set you apart while at the same time we study that of the possible alternatives and competition in the market (yes these 2 are not the same).

Got a solid business model and product, but are stuck in the commodity rut? I am the brand architect for these clients, helping them break free from the ‘me too’ crowd and establish their unique brand structure. No need for a complete discarding of your existing business model, I’m here to delicately chisel your commodity into an actual brand that can command a premium.